Rockfon North America names new Vice President of Sales, Mike Goyette

January 23, 2025

Mike Goyette joins the Rockfon leadership team in North America, bringing 20+ years of industry sales expertise, including 15 years with ROCKWOOL Group in various senior sales roles. 

Mike Goyette, new Vice President of Sales for Rockfon North America

Rockfon North America, part of ROCKWOOL Group, has named Mike Goyette as its new Vice President of Sales, effective January 1, 2025. Goyette will continue to drive Rockfon’s business growth, and further strengthen the market position in the US and Canada. 

Goyette brings over 20 years of sales expertise, 15 of them within ROCKWOOL Group, most recently as the National Sales Director for ROCKWOOL North America based in Milton, ON, Canada. He was also the National Sales Manager for ROCKWOOL Technical insulation in North America. 

Goyette commented, “Rockfon is in an exciting position in the market. We’re the only stone wool ceiling manufacturer in North America. With an increasing focus on healthy building materials that make a positive impact on people and the planet, Rockfon’s complete ceiling portfolio of stone wool, metal, and suspension grid products is well-suited to meet these needs. I look forward to building relationships with architects, specifiers, interior designers, distributors, contractors, and our customers. Our sales team will continue expanding the market’s knowledge of our core material, stone wool, and how its performance properties contribute to safe, healthy and durable spaces.”